Content, Back-links, people who have both do well when it comes to SEO. Websites who don't have either of them, tend not to do well. But does that mean SEO is helpless if you have a tiny website with o back-links?Today I'm going to share with you how you can do SEO for a tiny website with no Back-links.
There
are so many websites without a tone of pages, or ton of content, who
doesn't spend time doing manual outreach and link building, yet they
dominate their rankings. And they are getting hundreds of thousands of
visitors per month. There is a secret, there is a strategy to getting a
lot of traffic when you don't have a ton of pages. Sure, i will be
honest, you are not going to get as much traffic compared to a site with
a million pages, But that's okay, you can still do extremely well and
get hundreds of thousands of visitors per month even if you only have
20, 30 pages. So lets get into exactly how you do this step by step.
STEP 1
The
first thing you need to know is you need some sort of content. You
don't need a ton of content but you need some sort of content. And the
content you create needs to hit hard. So before you go out there and
write any types of content, go to a website like Ubersuggests
and put in all your competitors URLs. When you put in your competitors
URLs, you will see a page which shows you their traffic, all of their
top pages.
I
want you to do this for each of your competitors because this will show
you their most popular pages. It will also show you the keywords each
of these page's rank score. And by doing that, you will now know not
only their top pages, what they are about but the keywords that they're
ranking for. What i want you to do is look at their most popular pages
of content, look to see if you've already covered any of those topics.
Chances are if you have a tiny website and you don't have any links, you
haven't. But just in case, double check them because in that case, you
would want to adjust your content. If you haven't you will have to
create new content. What i want you to do is, create more in depth
versions. In essence, all advanced guides are definitive guides or
beginner guides, whatever you want to call them.
So
find your competitors most popular pages and read their content and
make sure your page is 5, 10 times better, more thorough in length, It's
not just about putting the key-words in there, it's about thoroughness.
I would add in custom images, graphics, etc. You can do this for free
using websites like canva, or if you want to pay someone, you can use Fiverr.com. And by doing that, you are now going to have a detailed guide that's super thorough.
STEP 2
The
second thing I want you to do is invest 50% of your time in promoting
your content. Now, i would tell you in most cases to spend 80% of your
time to promoting content but when you are creating these detailed
guides, they take so much work that you need to spend at least 50%.
80%is probably unrealistic but 50% should be doable.
Again,
in Ubersuggests when you found these URLs, it shows you all the people
linking to them. If you are not able to go back to them, just go to the
back-links report in Ubersugget, put in the URLs for all your
competitors, it will show you every single person that's linking to
their page.
When you see the list of links, you can hit them all up and you can email them being like:
When
you send out enough of these emails, I am not talking about 10 or 20, I
am talking about 50,100,200 over time per guide that you are writing,
you will start getting people to link to you.
The
same thing goes for promoting. You can use search.twitter.com, put in
your competitors URLs, it will show you every single person who tweeted
out your competitor's article.
You
link to them, you ask them to share it, it's pretty much simple. Most
people will not share it but a large portion will. So overall, you will
start gaining social shares. Those two tactics gets you links and social
shares.
The
third promotion thing that i want you to do is, everyone that you link
out to in your guide, let them know that you linked out to them, shoot
hem an email and ask them to share your content. That's another simple
way to get more social shares.
STEP 3
The
third thing you need to do is nurture a following. Reply to comments on
your articles and your social medias. By responding to every single
one, you are nurturing a community and building that loyalty.
Now.
i may not ask people for anything but that's helping over time get more
social shares, more back-links, higher rankings, more brand queries,
people typing in your domain name constantly into google. That helps to
boost your rankings as well because Google's looking foe brand queries.
When you brand queries and more of them than your competition, it shows
Google that people love your brand over the competitors, hence you
should rank higher. So you want to nurture your community. It's not just
as simple as throwing up content or putting up good pieces of content
and promoting and being like, that's it. If you don't care for people,
you don't go above and beyond to help them out, you are not going to do
well in this day and age when it comes to SEO.
STEP 4
The
fourth thing i want you to do is build a network of content promoters.
Remember how i told you to email people to share your content? Email
people to link back to your content. You are going to start seeing a
pattern in which some people are willing to and some people aren't. Most
of people are not but even the percentage that's willing once you
publish a handful of articles, you will notice that consistently there
is people who don't mind sharing and linking to your content. Now that
you got your list of promoters, now you know who to go back to every
single time you create a detailed guide. You don't need to create one of
these detailed guides each and every single week. Heck, you could do it
even once a month, sometimes maybe even once every two or three months.
It just has to be super high quality that way you can consistently
maintain your traffic.
STEP 5
Last
but not the least, use Ubersuggets back-links. That's that back-links
report in Ubersuggest to identify new link opportunities. Always look at
your competitors, their new links, the lost links, ones that they are
recently getting. Ubersuggets will show you this in the back-links
report.
If
someone recently linked to one of your competition, what do you think
the chances are of them linking to you? Well, its much higher than
someone who linked to your competitor five years ago. When people are
linking right now, that means they are open to linking today. When
someone linked to other people five years ago, they may be done with it,
they may not care to link to anyone else or update their site. But when
people are continually updating their sire, their content, linking to
more people, those are the people to target with your outreach campaigns
because they are much more likely to link to you.
So
if you do all of those things even if you have a tiny site, you don't
need to create tons of articles or tons of pages of content. They just
need to be super detailed, thorough, and amazing high in quality. You do
that, you can get a ton of traffic. I kid you not, over 100,000
visitors per month. It's not about quantity, it's about quality.
Quality
is the key factor to doing well in google these days. There's over a
billion blogs. That's roughly one blog for every seven people int his
world. Google doesn't need more content, they don't need big sites. They
need amazing sites with high quality content to rank. So focus on
quality instead of quantity.
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